5月16日至17日，“正大杯”第十六届全国大学生市场调研与分析大赛研究生组、在华留学生组总决赛在郑州大学圆满落幕。我校中外学生联合组建的“食应无忧队”凭借扎实的调研成果与出色的现场表现，斩获在华留学生组国家级一等奖。

 本次参赛团队由我校中外学子携手组建，成员包括老挝籍学生SOUTHEPMANY KHAMTOULA、刚果（金）籍学生DAVID NGWANGWA、苏丹籍学生ABUBAKR OSAMA，以及我校国际教育学院中国学生钟王睿、方灵钰。团队聚焦数字经济前沿研究领域，以在华留学生跨文化适应为切入点，完成题为《从“尝鲜”到“常客”—数字食景赋能下在华留学生跨文化饮食适应路径实证研究》的调研作品。在研究过程中，团队创新搭建全链路数字脚手架外卖赋能模型，融合EAS、TAM双理论框架，自主构建数字媒介跨文化饮食适应模型（DM-DAM）。同时创新研究方法，结合结构方程定量分析与NVivo文本挖掘定性分析，通过三角互证的研究方式，有效保障了调研结论的科学性、真实性与严谨性，形成了兼具理论价值与现实意义的研究成果。  

 本次大赛是全国高校经管类极具影响力的学科竞赛，赛事覆盖面广、专业性强、评审标准严苛。我校团队成功斩获国家级一等奖，充分彰显了学校在国际化人才培养模式的丰硕成果与显著成效。该研究深度剖析了在华留学生饮食适应的内在心理机制，创新提出的赋能模型，为高校优化来华留学生培养服务、助力外卖及生活服务平台完善涉外服务、推动留学生跨文化融入工作提供了全新思路与可行实践路径。

 此次荣誉不仅是对我校中外学子科研创新能力、跨学科协作能力的高度认可，更是我校深耕来华留学生教育、稳步推进教育国际化建设、提升国际化人才培养质量的重要标志性成果。

供稿：方灵钰 、王照地

供图：钟王睿、 巴布、 欧思文、 柏坤

审核：肖涵、李可心

【参赛感悟】

钟王睿 中国 国际教育学院 金融gj2303

 历时八个月的中外联合奋战，我们在“正大杯”全国市场调研大赛中圆满获奖。这份成绩，是长久坚守与同心聚力换来的成果。备赛期间，我们秉持高效团队协作模式，依据队员特长合理分工，中外成员优势互补、同心协力，顺利攻克调研途中各类难题。

 此次参赛离不开国际教育学院的悉心指导与优质资源扶持，学院搭建的国际化平台，为我们参赛之路保驾护航。同时我们将课堂专业知识灵活运用到实战中，不断打磨数据分析、调研实操、文案撰写等专业技能，实现理论与实践深度融合。

 八个月的并肩前行，让我们收获满满。此次获奖是认可更是动力，今后我们会继续夯实专业能力，拓宽国际视野，以实践历练为动力不断成长前行。

方灵钰 中国 国际教育学院 金融gj2402

 参与这次比赛，我的收获不仅是一段宝贵的赛事经历，更收获了一份珍贵的中外友谊。比赛过程中，我的数据分析、临场应变与文本撰写能力都得到了充分锻炼；更幸运的是，我认识了一群热情友善、志同道合的外国友人。从选题构思到问卷发放，他们始终积极参与、并肩协作。这份友谊无关奖项，却比获奖更有分量，它真挚而长久，是我此次参赛最深刻的收获。

SOUTHEPMANY KHAMTOULA（欧思文） 老挝 管理学院 会计2404

 Participating in this team competition brought me many valuable experiences and deep reflections. Throughout the preparation and competition process, I truly realized the importance of teamwork. Everyone worked together, cooperated with each other, complemented each other’s weaknesses, and jointly solved problems and improved our project. This made me deeply understand that excellent achievements can never be separated from unity, cooperation, and mutual understanding within a team.

 At the same time, this competition also helped me develop a more rigorous way of thinking. I realized that data is the strongest support behind any research result. Every viewpoint and conclusion should be based on real investigation and reliable data. Only by speaking with data can our work become more convincing, accurate, and persuasive.

 This competition was a valuable growth experience for me. It not only improved my teamwork ability, but also taught me to approach practical tasks with a more serious and rigorous attitude. I truly benefited a lot from this experience.

ABUBAKR OSAMA（巴布） 苏丹 计算机与人工智能学院 人工智能2401

 I am truly happy and proud to be a member of this team and to share this rich and enjoyable experience with them. For me, it wasn’t just an academic competition, but an unforgettable journey full of personal growth, deep understanding, and mutual support. Despite the tight schedule and the pressure of the competition, our efforts came together and our roles complemented each other beautifully. I learned a lot from my teammates behind the scenes, and I am grateful for every moment we worked together to bring this project to the podium.

DAVID NGWANGWA（柏坤） 刚果（金）计算机与人工智能学院 计算机2402

  I am really happy to have experienced something as rich and exciting as this competition. What I cherished most were the moments spent with my teammates — I felt a real sense of team spirit, the warmth of belonging to a group, and the beauty of discovering different cultures. Even though the time we had together wasn't long, I deeply enjoyed every bit of it. I had the strange but wonderful feeling that time stood still, and all the stress of everyday life just faded away. In those moments, nothing was left but joy and happiness.

 When I reflect on it all, this experience meant so much more than just the competition itself. It became a journey where we pushed each other forward, shared quiet moments of understanding, and never left anyone behind. Despite the intense schedule and the weight of expectations, we somehow found our rhythm as a team. I gained so much insight from my teammates without even realizing it at the time, and I'll always be thankful for every second we had together.