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Undergraduate Program for the Major of Business Administration (for Foreign Students)

一、业务培养目标

Ⅰ Educational Objectives

工商管理专业培养具备管理、经济、法律及企业战略规划、形象设计、生产运作、物流规划与供应链管理等专门知识和能力，熟悉中国的企业和市场经济特点，能在企、事业单位及政府部门从事相关规划与经营管理工作，并能独立从事教学与科研活动，适应市场经济发展，具有创新能力、实践能力和竞争力并善于沟通、亲和力强的应用性、专业性中高级工商管理人才。

The major aims to foster professional middle and advanced business administration talents with the expertise and ability of management, economics, law, corporate strategic planning, image design, production operation, logistics planning and supply chain management. The graduated students should be familiar with the characteristic of enterprise and market economy in China, competent to engage in planning and the operation and management work of enterprises, institutions and government departments, and able to independently engage in teaching and research activities. Besides, these talents are required to have innovation ability, practical ability, competitiveness, good communication, and strong affinity in order to adapt to the development of the market economy.

二、业务培养要求

Ⅱ Educational Requirements

工商管理专业学生主要学习管理学、经济学和企业管理的基本理论、基本知识和基本方法，重点接受工商企业战略规划、形象设计、生产运作、物流规划与供应链管理等管理方法与技巧方面的基本训练，具有分析和解决企业战略规划、形象设计、生产运作、物流规划与供应链管理及其相关管理问题的能力。

毕业生应获得以下几方面的知识与能力：

1．掌握管理学、经济学的基本原理和现代企业管理的基本理论、基本知识；

2．掌握企业战略规划、形象设计、生产运作、物流规划与供应链管理等企业管理的定性、定量分析方法；

3．具有较强的语言与文字表达、人际沟通以及分析和解决企业管理工作问题的基本能力；

4．熟悉国际企业经营环境及管理的惯例与规则；

5．了解本学科的理论前沿和发展动态；

Students majoring in Business Administration mainly study the fundamental theories, knowledge and methods of management, economics and enterprise management; The key is to receive basic training of management methods and techniques of strategic planning in industrial and commercial enterprises, image design, production operation, logistics planning and supply chain management; They are supposed to master good abilities of analyzing and solving problems in the above mentioned fields.

The graduates are should obtain the following knowledge or abilities :

1. Mastering the fundamental principles of management and economics, as well as the basic theories and

knowledge of modern enterprise management;

2. Mastering both quantitative and qualitative analysis methods applied in corporate strategy planning,

image design, production operation, logistics planning and supply chain management;

3. With strong language and writing skills, interpersonal communication skills, as well as the ability to

analyze and solve enterprise management problems;

4. Being familiar with the international business environment and the business management practices and

rule;

5. Understanding the theoretical frontiers and development trend of this discipline;

三、主干学科

Ⅲ Major Disciplines

工商管理专业主干学科：经济学、工商管理

Major Disciplines for Business Administration: Economics, Business Administration

四、专业核心课程与专业特色课程

Ⅳ Core Courses and Characteristic Courses

专业核心课程：管理学原理、财务管理、市场营销学、人力资源管理、企业战略管理、生产运作管理、

Core Courses: Management，Financial Management，Marketing，Human Resource Management，Corporate Strategy Management ,Manufacturing and Operation Management

专业特色课程：企业形象管理、物流与供应链管理、情商与管理沟通

Characteristic Courses:

Corporate Imagine Management, Logistics and Supply Chain Management, Emotional and Management Communication

五、学制与学位

Ⅴ Length of Program and Degree

修业年限：四年

Duration: 4 years

授予学位：管理学学士

Degree Granted: Bachelor of Management

六、最低毕业学分规定

Ⅵ Graduation Credit Criteria

Course Classification

Course Nature

通识课程

Public Basic Courses

学科大类课程

Basic Disciplinary Courses

专业课程

Specialized Courses

集中性实践

Practice Courses

总学分

Total

Credits

必修课

Required Courses

147

选修课

Elective Courses

七、理论教学进程表

Ⅶ Theory Course Schedule

课程类别 Course Classifi- cation	课程性质 Course Nature	课程编号 Course Number	课程名称 Course Title	学分Crs	学时分配 Including					建议修读学期 Suggested Term	先修课程 Prerequisite Course
课程类别 Course Classifi- cation	课程性质 Course Nature	课程编号 Course Number	课程名称 Course Title	学分Crs	总学时 Tot hrs.	实验 Exp.	上机 Ope- ration	实践 Prac- tice	课外 Extra- cur	建议修读学期 Suggested Term	先修课程 Prerequisite Course
通识课程 Public Basic Courses	必修课 Required Courses	94120017110	大学计算机基础 Foundation of Computer	2	32		12			1
		94120025110	计算机程序设计基础（VB语言） Fundamentals of Computer Program Design(VB Language)	3	48		12			2
		92180001170	初级汉语1 Basic Chinese Ⅰ	6	96					1
		92180002170	初级汉语2 Basic Chinese Ⅱ	6	96					2
		92180003170	中国概况 Introduction to China	3	48				16	3
		92180004170	应用汉语会话 Applied Oral Chinese	3	48					4
		小计 Subtotal		23	368	328		24		16
学科大类课程 Basic Disciplinary Courses	必修课 Required Courses	94170259110	专业导论 Introduction of Specialty	1	16					1
		94050065110	高等数学B1 Advanced Mathematics BⅠ	5	80					1
		94010053110	宏微观经济学 Macro&Microeconomics	3.5	56					2
		94050066110	高等数学B2 Advanced Mathematics BⅡ	5	80					2
		94170057110	管理学原理 Principles of Management	3	48					2
		94170066110	会计学原理 Accounting Principle	3	48					2
		94170134110	市场营销学 Marketing	3	48					2
		94050229110	线性代数 Linear Algebra	2.5	40					2
		94050058110	概率论与数理统计 Probability and Mathematics Statistic	3	48					3
		94170013110	财务管理 Financial Management	3	48					3
		94170055110	管理信息系统 Management Information System	3	48		18			3
		94170053110	管理心理与行为 Managerial Psychology and Behavior	3	48					3
		94170285120	统计学 Statistics	3	48	6				4
		94170171110	运筹学 Operational Research	3	48					3
		小计 Subtotal		44	704	6	18
专业课程 Specialized Courses	必修课 Required Courses	?	商务礼仪与跨文化沟通 Business Etiquette and Cross-cultural Communication	2	32					3
		?	Excel商务应用 Business application in Excel	2	32					4
		94170049110	管理经济学 Managerial Economics	3	48					4
		94170111110	人力资源管理 Human Resource Management	4	64					4
		94170283120	市场预测与决策 Market Predication and Decision-making	2	32					4
		94170264120	企业经营策划学 Enterprise Business	2	32					5
		94170133130	生产运作管理 Manufacturing and Operation Management	4	64					5
		94170080110	客户关系管理 Customer Relationship Management	2	32					5
		94170029110	电子商务实务 E-commerce Practice	2	32					5
		94170359130	创业企业管理 Start-up Management	2	32					5
		94170149110	项目管理 Project Management	2	32					5
		94170278120	企业战略管理 Enterprise Strategy Management	4	64					6
		94170107110	情商与管理沟通 Enterprise Strategy Management	3	48					6
		94170470140	物流与供应链管理 Logistics and Supply Chain Management	4	64					6
		94170104110	企业诊断方法 Enterprise Diagnosis Method	2	32					6
		94170060110	国际企业管理学 International Business Management Management	3	48					7
		?	国际贸易 International trade	3	48					7
		94170474140	网络营销 Internet Marketing	2	32					7
		?	管理案例分析 Management Case Study	2	32					7
		94170276120	企业经营模拟 Enterprise Operation Simulation	2	64	64				7
		小计 Subtotal		52	864	64

八、集中性实践教学进程表

Ⅷ Practice Training Table

课程编号 Course Number	实践环节名称 Practice Courses Name	周数 Weeks	学分 Crs	建议修读学期 Suggested Term
?	生产运作管理课程设计 Course Design on Manufacturing and Operation anagement	2	2	5
94170470140	物流与供应链课程设计 Course Design on Manufacturing and Operation	2	2	6
94170278120	企业战略管理课程设计 Course Design on Enterprise Strategy Plan	2	2	6
94170219110	公司运作全程设计训练 Corporation Operation Design Training	2	2	7
94170471140	情商与管理技能训练 Emotion and Management Skill Training	2	2	7
94170206110	毕业实习 Practice for Graduation	3	3	7
94170201110	毕业论文 Graduation Thesis	15	15	8
小计 Subtotal		28	28

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